Hero Honda bags title sponsorship for 2010 Hockey World Cup
World's largest two-wheeler manufacturer Hero Honda Motors Ltd was on Monday named the title sponsor for the 2010 FIH Men's Hockey World Cup to be held here in March. The announcement was made at a glittering ceremony here in the presence of International Hockey Federation President Leandro Negre, Indian Olympic Association President Suresh Kalmadi, Hockey India President AK Mattoo and the 1975 World Cup winning members of the Indian team. Negre said the mega-event would provide eight-time Olympic champions India the perfect platform to revive their past glory.
"The World Cup is the most important event in the game of hockey and we want to showcase before the entire world that the FIH can hold a truly mesmerising and beautiful event," Negre said. "For global development of hockey, it is important that India should come up and play to it's potential. The FIH hopes that hosting the 2010 World Cup will give a tremendous boost to Indian hockey," he said. "I have been constantly travelling throughout the world and I must say many teams are eagerly waiting to be a part of the World Cup. Some of the teams have already qualified but qualifying tournaments are going on," he added.
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